.why-it-matters{--wim-progress: 0;position:relative;background:var(--module-bg);color:var(--module-fg)}.why-it-matters__sticky{position:sticky;top:0;z-index:2;min-height:100vh;padding:clamp(3rem,6vw,5rem) 0;display:flex;align-items:center}.why-it-matters__spacer{height:100vh}.why-it-matters__intro{margin-bottom:clamp(1.5rem,3vw,2.25rem)}.why-it-matters--align-center .why-it-matters__intro{text-align:center}.why-it-matters__eyebrow{display:inline-flex;align-items:center;gap:.6rem;font-family:var(--font-sans);font-size:.8rem;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--module-fg)}.why-it-matters__eyebrow:before{content:"";width:8px;height:8px;border-radius:50%;background:var(--turquoise);display:inline-block;animation:badgePulse 2s ease-in-out infinite;flex-shrink:0}.why-it-matters__grid{display:grid;grid-template-columns:1fr 1fr;gap:0;position:relative;width:100%}.why-it-matters__col{position:relative;padding:clamp(1.5rem,3vw,2.5rem) clamp(1.5rem,3vw,2.75rem);display:flex;flex-direction:column;gap:clamp(1.25rem,2vw,1.75rem);transition:opacity .25s var(--ease-out-expo)}.why-it-matters__col--cost{opacity:calc(1 - var(--wim-progress) * .72)}.why-it-matters__col--cure{opacity:calc(.28 + var(--wim-progress) * .72)}@media (hover: hover) and (pointer: fine){.why-it-matters__grid:has(.why-it-matters__col--cost:hover) .why-it-matters__col--cost{opacity:1}.why-it-matters__grid:has(.why-it-matters__col--cost:hover) .why-it-matters__col--cure{opacity:.28}.why-it-matters__grid:has(.why-it-matters__col--cure:hover) .why-it-matters__col--cure{opacity:1}.why-it-matters__grid:has(.why-it-matters__col--cure:hover) .why-it-matters__col--cost{opacity:.28}}.why-it-matters__divider{position:absolute;left:50%;top:0;bottom:0;width:1px;background:#ffffff0f;z-index:3}.section--theme-dark .why-it-matters__divider{background:#ffffff0f}.why-it-matters:not(.section--theme-dark) .why-it-matters__divider{background:#050f1e14}.why-it-matters__col-icon{width:36px;height:36px;display:flex;align-items:center;justify-content:center;border-radius:50%}.why-it-matters__col-icon svg{width:20px;height:20px}.why-it-matters__col-icon--cost{background:#e566661f;color:#ef8585}.why-it-matters__col-icon--cure{background:#4dd9c01f;color:var(--turquoise)}.why-it-matters__col-heading{font-family:var(--font-display);font-weight:700;font-size:clamp(1.75rem,3vw,2.4rem);color:var(--module-fg);margin:0;letter-spacing:-.015em;line-height:1.1;max-width:18ch}.why-it-matters__col-heading p{margin:0}.why-it-matters__col-heading--main{font-size:clamp(2rem,3.6vw,2.8rem)}.why-it-matters__col-heading em{font-style:italic;font-family:var(--font-serif);font-weight:400;letter-spacing:0}.why-it-matters__col--cost .why-it-matters__col-heading em{color:#ef8585}.why-it-matters__col--cure .why-it-matters__col-heading em{color:var(--turquoise)}.why-it-matters__col-body{font-size:clamp(.92rem,1.05vw,1rem);color:var(--module-fg-sec);line-height:1.7;max-width:44ch}.why-it-matters__col-body p{margin:0 0 .85rem}.why-it-matters__col-body p:last-child{margin-bottom:0}.why-it-matters__pills{display:flex;flex-direction:column;gap:clamp(.65rem,1.1vw,1rem);margin-top:.5rem;width:100%;max-width:440px}.why-it-matters__pill{display:inline-flex;align-items:baseline;gap:.5rem;padding:.15rem 0 .4rem;font-family:var(--font-sans);font-size:clamp(.82rem,1vw,.95rem);font-weight:500;letter-spacing:0;text-transform:none;text-align:left;color:var(--module-fg);border-bottom:2px solid transparent;transition:border-color .3s ease,color .3s ease}.why-it-matters__col--cost .why-it-matters__pill{border-bottom-color:#ef8585}.why-it-matters:not(.section--theme-dark) .why-it-matters__col--cost .why-it-matters__pill{border-bottom-color:#d14343}.why-it-matters__col--cure .why-it-matters__pill{border-bottom-color:var(--turquoise)}.why-it-matters:not(.section--theme-dark) .why-it-matters__col--cure .why-it-matters__pill{border-bottom-color:var(--turquoise-deep)}.why-it-matters__pill-metric{font-family:var(--font-display);font-weight:700;letter-spacing:-.01em;color:var(--module-fg)}.why-it-matters__pill-label{color:var(--module-fg-sec)}.why-it-matters__closing{position:relative;margin-top:clamp(2.5rem,5vw,4rem);display:flex;align-items:center;justify-content:space-between;gap:clamp(1.5rem,3vw,2.5rem);text-align:left;opacity:calc(.5 + var(--wim-progress) * .5);transition:opacity .25s var(--ease-out-expo)}.why-it-matters__closing-content{flex:1 1 auto;min-width:0}.why-it-matters__closing-logo{flex:0 0 auto;display:flex;align-items:center;justify-content:flex-end}.why-it-matters__closing-logo img{display:block;height:clamp(2.25rem,4vw,3.5rem);width:auto;max-width:100%;object-fit:contain}.why-it-matters--align-center .why-it-matters__closing{text-align:center;padding-bottom:clamp(3rem,5vw,4.5rem)}.why-it-matters--align-center .why-it-matters__closing-content{flex:1 1 100%}.why-it-matters--align-center .why-it-matters__closing-title,.why-it-matters--align-center .why-it-matters__closing-tagline{margin-left:auto;margin-right:auto}.why-it-matters--align-center .why-it-matters__closing-logo{position:absolute;left:0;bottom:0;justify-content:flex-start}.why-it-matters__closing-title{font-family:var(--font-display);font-size:clamp(1.1rem,1.5vw,1.4rem);font-weight:600;line-height:1.4;color:var(--module-fg);margin:0;max-width:70ch;letter-spacing:-.005em}.why-it-matters__closing-title p{margin:0}.why-it-matters__closing-title em{font-style:italic;font-family:var(--font-serif);font-weight:400;color:var(--turquoise);letter-spacing:0}.why-it-matters:not(.section--theme-dark) .why-it-matters__closing-title em{color:var(--turquoise-deep)}.why-it-matters__closing-tagline{font-family:var(--font-serif);font-style:italic;font-size:clamp(1.05rem,1.4vw,1.3rem);color:var(--turquoise);margin:.85rem 0 0;letter-spacing:-.005em}.why-it-matters:not(.section--theme-dark) .why-it-matters__closing-tagline{color:var(--turquoise-deep)}@media (max-width: 768px){.why-it-matters__sticky{position:static;min-height:0}.why-it-matters__spacer{display:none}.why-it-matters__grid{grid-template-columns:1fr}.why-it-matters__col--cost{border-bottom:1px solid rgba(255,255,255,.06);padding-bottom:clamp(2.5rem,5vw,3.5rem)}.why-it-matters:not(.section--theme-dark) .why-it-matters__col--cost{border-bottom-color:#050f1e14}.why-it-matters__divider{display:none}.why-it-matters__col--cost,.why-it-matters__col--cure,.why-it-matters__closing{opacity:1}.why-it-matters__closing{flex-direction:column;align-items:flex-start;text-align:left}.why-it-matters--align-center .why-it-matters__closing{align-items:center;text-align:center;padding-bottom:0}.why-it-matters--align-center .why-it-matters__closing-logo{position:static}.why-it-matters__closing-logo{justify-content:flex-start}}@media (prefers-reduced-motion: reduce){.why-it-matters__col--cost{opacity:.28}.why-it-matters__col--cure,.why-it-matters__closing{opacity:1}}