About Us.

Our Story

The story of Hatchi started when we were working together at HubSpot.

During that time we built strong working relationships and learned how well we collaborated. We appreciated each other not just as colleagues, but as people who approached challenges with curiosity, creativity, and a practical mindset.

After our time at HubSpot, our paths took us in different directions.

Each of us explored different areas, both inside and outside the technology world. We gained experience in consulting, entrepreneurship, community management, product development, and a range of other fields — sometimes even far removed from the digital space, from digital strategy to sushi making.

Those experiences shaped how we think about organisations and how we approach problem solving. They taught us that the most interesting ideas often come from combining different perspectives and disciplines, and that the best solutions rarely come from just one point of view.

Over time some of us came back together through Baskey, a HubSpot partner consultancy. Through Baskey we worked with organisations to help them set up and succeed with HubSpot — implementing CRM systems, building marketing and sales processes, automating workflows, and helping teams get real value from the tools they were using.

Working closely with many organisations over the years gave us a deeper understanding of how businesses actually operate with digital systems. We saw how powerful platforms could be when used well, but also how often companies struggled when tools, strategy, and processes weren’t properly connected.

It became clear that most organisations didn’t just need help with one platform. They needed support across several interconnected areas - research, strategy, technology, and implementation.

At the same time we realised that the experience we had gained extended far beyond the HubSpot ecosystem. Between us we had developed skills across research, strategy, CRM systems, AI tools, website development, community programmes, and digital infrastructure.

Bringing those experiences together naturally led to the creation of Hatchi.

Today, Hatchi helps organisations design and manage their digital ecosystems - connecting research, strategy, technology, and implementation so that systems work together and organisations can grow with clarity.