Bring science back to business.

Research & Insights That Turn Your Data Into Truth.

Your CRM and analytics tools capture endless data points, but almost none of it gets properly analysed. We bring psychologists, PhDs, and statisticians to your business to run real scientific research on your customers, your CRM, and your revenue operations, so your decisions are backed by evidence, not guesswork.

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What We Do

From Raw Data to Real Insight — Actual Science.

Every CRM measures dozens of data points, but very few businesses ever run the statistical analysis needed to control for variance and confounding variables and turn that data into truth. We do.

We work across two core forms of research used in psychology, marketing, and sales to understand your consumer base and the trends inside your CRM:

  • Quantitative research — surveys, questionnaires, and experimental research where we manipulate a specific variable to observe its effect on a dependent variable.
  • Correlational research — using statistical software such as R or SPSS to analyse the data already sitting in your CRM and across your analytics tools, producing solid insights for prediction and revenue growth.

Our goal is simple: bring science back to business, marketing, and revenue operations in a world full of misinformation. We use the truth to make an impact.

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What we deliver

Everything Research & Insights

From hypothesis to published findings, we run every stage of the research process so you can make decisions with confidence.

  1. Research Scoping & Hypothesis Design

    We define the research question, review prior findings, and lay out the reference and introduction before any data collection begins.

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  2. Quantitative & Experimental Research

    Surveys, questionnaires, and controlled experiments that isolate variables and measure their real effect on outcomes.

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  3. Statistical & Correlational Analysis

    Using R, SPSS, and other statistical software to analyse your CRM and analytics data, controlling for confounding variables to find the truth in the numbers.

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  4. Survey & Questionnaire Build-Out

    We build and distribute questionnaires in tools like SurveyMonkey and Qualtrics, target the right populations, and interpret the results.

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  5. Focus Groups & Participant Recruitment

    We recruit participants and run focus groups and interviews as part of the research design.

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  6. Full Academic-Grade Research Papers

    Methodology, results, and discussion sections delivered as proper scientific papers, not a slide of vanity metrics. 

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Data Without Science

Most CRMs and analytics platforms capture huge amounts of data. Almost none of it gets the scientific treatment it needs to mean anything.

 

Dozensof data points tracked per customer, rarely analysed for statistical significance0controls for confounding variables in most in-house "insights" reportsCountlessbusiness decisions made on correlation mistaken for causation

Research, done right

When your data gets real scientific analysis, every team benefits. Marketing knows what's actually driving conversion, sales understands the real drivers of churn and retention, and leadership gets findings they can trust and act on.

Insights built on controlled, peer-review-style methodologyFindings you can use for prediction, not just descriptionA team of psychologists, PhDs, and statisticians behind every reportResearch that separates true effects from noise and confounds

We never just report the numbers. We test them.

Why choose Hatchi

We don't just gather data, we bring the science to it.

Most agencies will show you a dashboard. Very few will tell you whether what you're seeing is actually true.

The Hatchi research team includes psychologists, PhDs, and statistics experts working alongside our business, sales, and revenue operations specialists — people who know how to design a study properly and how to interpret it without fooling themselves or you.



  • Proper scientific process — hypothesis, literature review, methodology, results, and discussion, just like a published paper.

  • Real statistical rigour — R, SPSS, and controlled analysis, not spreadsheets and guesswork.

  • We build the tech too — questionnaire design and distribution in tools like SurveyMonkey and Qualtrics, end to end.

  • Recruitment included — we source participants and run the focus groups and interviews ourselves.

  • Honest, evidence-first partners — we tell you what the data actually shows, not what's easiest to hear.

Why now? The cost of waiting

The sooner you get the truth, the sooner you can act on it.

You're already paying for the CRM, the analytics platform, and the tools that capture this data every day. What most businesses never do is the actual science needed to turn it into truth.

Without it, decisions get made on assumptions, correlation gets mistaken for causation, and misinformation quietly guides your marketing, sales, and revenue operations.

  • Cost-BenefitTurn data you're already paying to collect into decisions you can actually trust.
  • Evidence over assumptionReplace guesswork with statistically controlled findings.
  • AlignmentTeam adoption before bad habits form and can't be unlearned
  • A competitive advantageReal insight into your customers that competitors relying on dashboards alone simply don't have.
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What our clients say

Real results, real feedback. See why teams trust Hatchi to bring their HubSpot, strategy, and technology together.

"If I could give more than 5 stars, I would. Hatchi transformed our entire HubSpot setup and made everything feel effortless."

Elene P.Head of Marketing, ClearPath
Frequently Asked Questions

Everything You Need to Know About our Research and analytics Services,

Analytics tools report what happened. Our research explains why it happened, using statistical methods that control for other variables so you can trust the finding rather than mistake correlation for causation.

Two core types: quantitative and experimental research (surveys, questionnaires, and controlled experiments) and correlational research, where we apply statistical software like R and SPSS to your existing CRM and analytics data.

A team of psychologists, PhDs, and statistics experts, working alongside our business, sales, and revenue operations specialists.

Both. We can build and distribute questionnaires in tools like SurveyMonkey or Qualtrics, recruit participants, run focus groups and interviews, and analyse data already sitting in your CRM.

A proper research paper: research question, literature review and introduction, methodology, results, and discussion — the same structure as an academic study, applied to your business.

Because those tools collect the data but very rarely do the actual scientific analysis. You're already paying for the system. This is what makes the data underneath it meaningful.

Ready to bring science to your data?

Let's talk about your research question.

Book a Research Consultation  ↗
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