Marketing Teams
Improve visibility across Google AI Overviews, ChatGPT, Perplexity, Claude and the next generation of AI-powered search.
AI Strategy & Search
AI Strategies Built For The Future
AI is changing how customers discover, evaluate, and interact with businesses. We help organisations develop practical AI strategies, optimise their digital presence for AI search, and build the foundations needed to compete in an AI-first world.
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
AI StrategyAI ReadinessAI Search (AEO)GEO OptimisationAI ContentAI WorkflowsAI AutomationAI TrainingAI Governance
What we do.
Beyond AI Experiments. Practical AI Growth Strategies.
AI is moving quickly, but successful adoption requires more than testing new tools.
We help organisations understand where AI can create real business value, improve visibility across emerging search experiences, and build scalable AI strategies that support marketing, sales, operations, and customer experience.
From AI strategy and search optimisation to automation opportunities and AI-powered workflows, we help businesses move from uncertainty to action.
Our services include:
• AI strategy consulting
• AI readiness assessments
• AI search optimisation (AEO & GEO)
• Content optimisation for AI platforms
• AI-powered customer journeys
• AI workflow automation opportunities
• AI tool selection and implementation guidance
• AI training and enablement
We don't just help organisations use AI. We help them understand where AI creates competitive advantage.
The AI build, end to end
Live workflows that find prospects, enrich data, route conversations, and act on signals — not prototypes or proofs of concept.
AI Prospecting Systems
Build automated pipelines that identify ideal prospects, enrich records, score by intent, and trigger outreach at the right moment.
AI Data Enrichment
Automatically fill gaps in contact and account records with verified firmographic, technographic, and behavioural data.
AI Workflow Automation
Design and build AI-powered workflows that monitor signals, update records, route leads, and trigger actions — without manual intervention.
AI for Customer Support
Implement AI chatbots, automated ticket routing, sentiment analysis, and resolution workflows that reduce volume and improve response times.
Lead Scoring & Intent Signals
Build models that rank leads by fit and intent using your own pipeline data and third-party buying signals — so reps focus on what's most likely to close.
AI + CRM Integration
Connect AI enrichment and automation outputs directly into your CRM — whether that's Salesforce, Zoho, HubSpot, or another platform.
Done Wrong
Many organisations are experimenting with AI without a clear strategy.
Without the right foundations, AI initiatives become disconnected, difficult to scale, and fail to deliver meaningful business value.
AI tools→ become disconnectedContent→ loses visibilityTeams→ lack confidenceProcesses→ remain manualInvestment→ delivers unclear results
Built Right
A thoughtful AI strategy helps organisations improve visibility, efficiency, and customer experiences.
When AI is connected to your goals, systems, and operations, it becomes a practical growth engine.
Clear→ AI roadmapImproved→ AI visibilitySmart→ workflowsBetter→ customer experiences
This is the gap we fill — between experimenting with AI and building an AI strategy that creates measurable business impact.
Who it's for
Designed For Organisations Ready For AI
Whether you're just beginning your AI journey or already experimenting with AI tools, we help you create a strategy that delivers measurable business value.
Sales Teams
Use AI to improve lead qualification, automate repetitive tasks and create more personalised customer experiences.
Leadership Teams
Develop an AI roadmap that aligns technology investments with business goals and reduces unnecessary risk.
Customer Service Teams
Identify opportunities to improve response times, self-service experiences and operational efficiency using AI.
Operations Teams
Reduce manual processes and uncover workflow automation opportunities across your organisation.
Growing Businesses
Practical AI Strategy. Not AI Hype.
Why choose Hatchi
Practical AI. Connected to everything else.
Most agencies are still experimenting. We build AI strategies that are grounded in your business, your data, your processes, your goals, so what you get is a roadmap that actually moves the needle, not a list of tools to try.
Strategy before tools, always — Every engagement starts with an AI readiness assessment. We map where AI can create real value in your business before we recommend a single platform.
Focused on measurable value — We don't implement AI for its own sake. We focus on prospecting, enrichment, workflow automation, and support — the areas where AI creates clear, commercial impact.
Built for how AI search actually works — From AEO and GEO to visibility across ChatGPT, Perplexity, and Google AI Overviews, we help you show up where your customers are now looking.
Part of a connected stack — AI strategy sits alongside our CRM, HubSpot, research, and website services — so when your AI systems need to plug into a CRM your team trusts, it's already covered.
We've worked with companies including GoDaddy, Benecol, MarketStar, and many more.
Why now
AI Is Changing How Businesses Operate and Compete
AI is no longer just a future trend, it is changing how businesses attract, engage, and support customers today.
- Customers are using AI to discover information, teams are using AI to work smarter, and organisations are rethinking how they automate processes and make decisions.
- Businesses that take a strategic approach to AI now can create a stronger foundation for growth, improve efficiency, and deliver better customer experiences.
- Those that delay risk missing opportunities as AI transforms the way companies operate and compete.
- Now is the time to move from experimenting with AI to building a practical strategy for long-term success.
FAQQuestions?
Questions?
We've got answers
Everything you need to know about working with Hatchi on your AI strategy.
An AI strategy is a practical plan for how your organisation can use artificial intelligence to improve efficiency, customer experience, decision-making and business growth.
AI Search Optimisation (also known as AEO or GEO) helps your business appear in AI-generated answers from platforms such as ChatGPT, Google AI Overviews, Claude and Perplexity.
No. Many of our clients are just beginning their AI journey. We help organisations understand where AI makes sense before recommending any technology.
We don't push specific platforms. Our recommendations depend on your existing systems, goals and budget.
Yes. We help organisations identify where AI can enhance HubSpot through automation, content creation, reporting and customer engagement.
Most AI strategy engagements take between 2–6 weeks depending on the size of the organisation and the complexity of the project.
Not every AI solution is right for every organisation. Our role is to identify where AI will genuinely create value and avoid unnecessary complexity.
Ready to transform
your HubSpot?
Let's talk about your next project.
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Let's chat
What our clients say
Real results, real feedback. See why teams trust Hatchi to bring their HubSpot, strategy, and technology together.
"We’ve been working with the team for just under two years, and they’ve provided excellent support throughout. The team is always helpful, responsive, and highly knowledgeable about HubSpot, which really helps bridge the gap for us.With our small team, having Hatchi as an extension of our own has been invaluable. Their technical expertise and commercial insight have helped us fine-tune campaigns and achieve better results.Highly recommend them to anyone looking to get the most out of HubSpot and improve their results."
"We recently partnered with Baskey Digital to implement HubSpot as a replacement for our legacy CRM system, and the experience was exceptional from start to finish. The team provided expert guidance on selecting the right HubSpot package for our needs and worked closely with us to map out every stage of the customer journey. Their approach ensured a smooth and seamless transition, minimizing disruption and maximizing value. Special thanks to Olivia, Brian, and Pauric, who were absolutely brilliant throughout the project. Their dedication, responsiveness, and ability to keep us on track were key to getting the project over the line successfully. We couldn’t have asked for a better team to support us through this transformation. Highly recommend Baskey Digital to any business looking to do integration projects especially with HubSpot."
"QUEEN OLIVIA AND HATCHI TEAM ARE THE BEST IN THE BUSINESS!"
"The Hatchi team are not only experts in their field, but genuinely form an extended, supportive, and empathetic portion of our own team."
"Have utilized the serviced of Hatchi for a few years, some pretty lofty projects. One complete website revamp, followed up by ANOTHER just a few months later after a merger. They are so knowledgeable, extremely talented, and are true partners in the projects we have worked on. Would highly recommend them for anything, but their mastery of Hubspot is where they shine. Five stars are not enough."
"We have enjoyed a very good working relationship with the Baskey team over many years, working together to build our CRM system according to our needs. I particularly appreciated their personal touch, high level of flexibility and professionalism."
"We’ve been working with the team for just under two years, and they’ve provided excellent support throughout. The team is always helpful, responsive, and highly knowledgeable about HubSpot, which really helps bridge the gap for us.With our small team, having Hatchi as an extension of our own has been invaluable. Their technical expertise and commercial insight have helped us fine-tune campaigns and achieve better results.Highly recommend them to anyone looking to get the most out of HubSpot and improve their results."